All pictures from Nagi Noda
I've always been more attracted by Western photographers rather than Japanese ones. I like the depth that Western photographers show in their work, the social subjects; craziness, breakdown, poverty, absurd, grotesque,… like Diane Arbus, Weegee, Walker Evans, Robert Frank... I like their harsh monochrome, they do not try to sublimate their subjects, to make them beautiful. As for fashion photography, I'm also more interested by names like Tim Walker, Mark Segal, Annie Leibovitz, Deborah Turbeville, ...
But, Japan revealed photographers who made wonders, and unfortunately won’t be able anymore. It’s been a bit more than one year now that the genius Nagi Noda died (on the 7th of December 2008), at the age of 35 years old, after surgical complications from injuries sustained in a traffic accident.
Nagi Noda wasn’t only a photographer. Artistic Director, she was a complete artist; graphic designer, stylist, advertising director, … And with her death, it is all the creativity of Laforet marketing that flew away. Because Nagi Noda created for Laforet numerous works. And it is probably through her work with the temple of Tokyo fashion, that she won an international fame.
Her compositions, at the same time pop and gothic, are far from sour rosy and smooth images from most of her nippon congeners. Her pictures are tinted with American references (and for a simple reason, Nagi Noda spent 4 years in New-York between 1983 and 1987) and above all are filled with fantasy.
She shows through her work, mutineer young woman, lolitas far from being naïve, ghosts of character, young women dominating their shadows as they would dominate they dark side or their melancholy with extreme power… Circus references, macabre banquets, and let's not forget her character Hanpanda, half-panda half- another animal… A taste of candor, of absurd, and especially derision.
Count the headlights on the highway
Lay me down in sheets of linen
you had a busy day today"