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Monday, January 16, 2012

Braille burgers

Braille burgers
Braille burgers. South African fast-food chain, Wimpy, has come up with an unique campaign to let the visually impaired know they offer braille menus in all of their restaurants. (via Taxi).
The hamburger joint had chefs use tweezers to individually apply sesame seeds to soft dough to spell out messages in braille like "100% Pure Beef Burger Made For You."

The burgers were then delivered to three blind institutions, and the cameras rolled as the special sandwiches were placed in front of 15 visually-impaired people.

According to the commercial, by making just 15 braille burgers, the company's message was spread "to 800,000 sight-disabled people" after eaters wrote about it in emails and braille newsletters.

Fast food restaurant Wimpy has made special "braille" hamburgers, with sesame seeds on the buns spelling out messages in braille, according to a report on Thursday.

Beeld newspaper said 15 braille hamburgers were made for a video to market the restaurant's new braille menu.

The video shows chefs carefully arranging the sesame seeds on each bun, to spell out different messages in braille, such as, "100% real beef burger made for you".

The burgers were delivered to Braille Services, Louise Braille House and Blind SA.

The video shows how blind people laugh as they read the messages and then enjoy the burgers.Edit HTML

Another fast food restaurant, McDonalds, recently made headlines after a blind woman was turned away because she had her guide dog with her.

McDonalds later apologised, saying it regretted the incident. -- Sapa
Watch the three-minute ad, which takes you through the entire braille-burger-making process, below:

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