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Monday, January 16, 2012

The Situation lawsuit

The Situation lawsuit
The Situation lawsuit. Abercrombie & Fitch has got themselves into a bit of a Situation.
“Jersey Shore” star Mike “The Situation” Sorrentino just filed a lawsuit against the company, which over the summer publicly offered him money to stop wearing its clothes.
In his suit, Sorrentino claims Abercrombie infringed on The Situation and GTL (gym, tan, laundry) trademarks through its publicity ploy and sale of shirts with such sayings as “The Fitchuation” and “GTL…You Know The Deal.”
As you’ll recall, Abercrombie’s stunt backfired in a big way, but that wasn’t enough to quell the Sitch’s rage over being publicly humiliated by the brand.
He’s seeking $4,000,000 in damages.
"You need to be on your tip-top game with your GTL to stay FTD to get the girls to DTF in MIA... say that 5 times fast." -- Michael "The Situation" Sorrentino

A South Florida federal court and the clothing company Abercrombie & Fitch now have a situation -- the Situation.

The Jersey Shore star and his company, MPS Entertainment, are named as plaintiffs in a lawsuit filed yesterday against Abercrombie, alleging they were serving him the hater-juice by putting variations of his nickname and his famous G.T.L. (Gym, Tan, Laundry) acronym on their clothing without his consent.

You may recall the little stunt Abercrombie pulled when it announced it offered Sorrentino money to stop wearing the company's clothing, but the company now stands accused of ripping off his likeness and sayings to make some money.

"As a result of Defendant's publicity campaign, Defendant has significantly profited off of the use of a false affiliation with Sorrentino and it has wrongly used Sorrentino's name, image and likeness for advertising purposes in violation of applicable law," the suit says.

Attached to the lawsuit are pictures of two of the Abercrombie shirts in question -- one says "The Fitchuation," and the other says "G.T.L./(You know the deal)/Fitch."

The lawyers also attached all the various registered trademarks Sorrentino owns regarding "The Situation" and "G.T.L."

"The center piece of the advertising campaign was the huge success and popularity of Sorrentino," the lawsuit states. "The falsity of the advertising campaign is further demonstrated by Defendants actions to (at the same time that they are claiming that Sorrentino was damaging their image) attempt to associate themselves with Sorrentino by openly advertising specifically designed t-shirts using the Plaintiffs' [trademarks]."

The campaign was so successful, according to the lawsuit, that Abercombie ended up selling its entire inventory of the allegedly Sorrentino-related shirts.

After outlining the seven counts against Abercrombie and demanding a jury trial on all of them, Sorrentino's lawyers are asking for $1 million in royalties from the company as well as damages worth $4 million.
His 2011 lawsuit

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