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Sunday, February 26, 2012

+linsanity ice cream

+linsanity ice cream


+linsanity ice cream, Cashing in on the overnight sensation that is New York Knicks rising star Jeremy Lin, Ben & Jerry's unveiled it's new limited edition "Taste the Lin-Sanity" ice cream.
But, oops, the brand had to quickly pull a batch being sold at the ice cream purveyor's Harvard Square location in Cambridge, Mass., because of complaints about the pieces of fortune cookie included in the recipe.

"Is there a compelling reason to draw a connection between Lin and fortune cookies, takeout boxes or similar imagery?" asks the Asian American Journalists Association in a new advisory. "In the majority of news coverage, the answer will be no."

The fortune cookie has since been replaced with waffle cookies, according to Gothamist.

Vanilla frozen yogurt, lychee honey swirls and waffle cookies? Sounds like a winner. Unfortunately, Lin-sanity (the ice cream) is only available at the Harvard Square location.
That was fast. Ben & Jerry’s released a limited edition ice cream called “Taste The Lin-Sanity” yesterday, for sale exclusively in Harvard Square in Boston. It was decided that Jeremy Lin tastes like vanilla frozen yogurt, lychee honey, and fortune cookies. Not surprisingly, the fortune cookie bit didn’t go over so well — but not for reasons you might think.

It’s not that putting fortune cookies in the Jeremy Lin ice cream is racist, insists general manager Ryan Midden. It’s that the cookies were getting soggy in the frozen yogurt and customers were returning the pints! Duh! (Fortune cookies have since been replaced by a side of waffle cone.)

Midden told the Boston Globe: “There seemed to be a bit of an initial backlash about it, but we obviously weren’t looking to offend anybody and the majority of the feedback about it has been positive.”

Considering the racially charged backlash that has hit a variety of insensitive/foolish media outlets over the last few weeks, it looks like B&J is using the old “soggy cookies” defense to protect their asses from a similar firestorm. It makes us wonder if they will realize the ignorance of the lychee fruit, which comes from Southeast Asia and not Taiwan, where Lin’s family is from.

Next time, Ben & Jerry, you might want to consider adding a little sweat and maybe pieces of the Band-Aid that was always hanging from Lin’s chin to the yogurt and calling it a day. Or doing some research on lychee fruit. Either one.
- New York Knicks point guard Jeremy Lin has a frozen yogurt flavor.

Vermont-based Ben & Jerry's ice cream is selling "Taste the Lin-Sanity" at its Harvard Square shop, near his alma mater.

Ryan Midden, the company's manager for Boston and Cambridge, said the promotion includes an in-store basketball hoop where customers can try to win a $1 discount. It's continuing through Harvard's basketball season with some proceeds going to charity.


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